Task: Stephen wanted to send out a unique promo before the holidays that highlighted his attention to detail, and the quality of his food and beverage photography. During a trip to Kentucky's bourbon country last fall, we spotted two-ounce bottles of Four Roses Single Barrel. He quickly conceived of a cocktail kit of sorts that included the bottle of fine bourbon, a small bottle of bitters, and a sugar packet—all of the necessary ingredients for his favorite cocktail, the Old Fashioned.
The promo not only required excellent photography and tasteful design (executed by the talented people at Ideogram Studio), but also some language about the Old Fashioned and bourbon that matched his brand. I wrote a brief history of the Old Fashioned and bourbon for the promo. It was something energetic and to the point, while also carrying a certain informative, masculine elegance.Read More