MAKING THE VIDEO
While St. Paul & the Broken Bones were making their circuit at local venues, their soulful and robust crooning caught the attention of indie filmmakers Jen West and James Martin of Four X Productions. The pair was interested in applying their background in short film production to a music video and approached the band’s management. With St. Paul’s first single “Call Me” in need of a video, the label gave an enthusiastic go-ahead.
The project had one catch, though. As the first album released by Single Lock Records, the video had a limited budget of $700. By coalescing a community of talented professionals and capable do-it-yourselfers, Jen and James transformed those budgetary constraints into creative capital.Read More