Old Fashioned Cocktail Promo, Stephen DeVries Photo, Dec. 2014

Task: Stephen wanted to send out a unique promo before the holidays that highlighted his attention to detail, and the quality of his food and beverage photography. During a trip to Kentucky's bourbon country last fall, we spotted two-ounce bottles of Four Roses Single Barrel. He quickly conceived of a cocktail kit of sorts that included the bottle of fine bourbon, a small bottle of bitters, and a sugar packet—all of the necessary ingredients for his favorite cocktail, the Old Fashioned. 

The promo not only required excellent photography and tasteful design (executed by the talented people at Ideogram Studio), but also some language about the Old Fashioned and bourbon that matched his brand. I wrote a brief history of the Old Fashioned and bourbon for the promo. It was something energetic and to the point, while also carrying a certain informative, masculine elegance. 

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Oxlot 9, James Beard Award Entry in Restaurant Design, Branding Copy

Task: Crafting a statement no more than 250 words to describe the various facets of restaurant Oxlot 9's design. The copy had to explain how the physical decor, branding, and food all contributed to the overall design of the restaurant.

Copy:  Situated among the centuries-old oak trees and cozy cottages of Louisiana’s Northshore, Oxlot 9 has made the historic downtown of Covington a destination for upscale Southern seafood...


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